Buy Verified Bing Ads Account Setup
What is a Bing Ads Account setup?
Bing, which is owned by Microsoft, has three search engines — Bing, Yahoo, and AOL — so when you advertise on one platform, your ad is actually seen on all three. This opens up campaigns to searchers across all Bing, Yahoo, and AOL owned and operated sites, as well as various partner sites.
Buy Bing Ads Account Setup
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Why use Bing Ads?
Bing is Microsoft’s search engine—an alternative to Google. It is the default Windows search engine on hundreds of millions of Microsoft products.
That means that there’s a lot of people using Bing every single day—the same people who could be looking for your products or services.
And, according to Microsoft:
1. Bing users spend 36% more money online when shopping from their desktop computers than the average internet searcher.
2. 137 million people use the search engine.
3. There are 6 billion searches on the platform every month.
4. Nearly 35% of all online searches in the U.S. are done on Bing.
If you don’t use Bing Ads, you’re potentially letting a lot of money fall by the wayside.
Bing Ads has less competition and cheaper CPC’s
Most small and medium-sized businesses see Bing Ads as an afterthought, but they should really consider it sooner. Bing Ads uses a similar auction dynamic as the Google Ads auction, so the advertisers on Bing have numerous benefits from a lack of competition, such as better ad positions and cheaper costs per click.
Of our extensive marketing services clients who were advertising on both Google and Bing, we saw that nearly all had lower search CPC’s on Bing, averaging 33.5% cheaper CPC on Bing. Not only were these clicks cheaper on Bing, but their ads very often were in better positions than their Google counterparts and had higher CTR’s.
Bing Ads offers more granular control at the campaign and ad group levels.
Unlike in Google Ads, Bing allows you to assign different campaigns different time zones. This makes sophisticated ad scheduling strategies far easier to manage in Bing, particularly if your campaigns reach internationally.
In Google Ads, Google makes you set your network, location, ad scheduling, language, and ad rotation settings at the campaign level and ad groups are restricted to their campaign-level settings.
Bing Ads, however, opens these options up at the ad group level, allowing you to quickly adjust a setting for a particular ad group without having to go through the hassle of creating a brand new campaign to make the change.
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